How To Create A Bond With The Community And Your Business
The community that lives where this company is located is very crucial. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. Read more here and find out ways you can strengthen this connection.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
Sponsorships are great to win the community’s trust. It will give the community more in helping them out. The community can be given info on how to choose students who can learn through this program. The program can select the top students but needy and support them. You do not have to sponsor educational activities but also others like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. Being close with leaders in this locality is vital. People follow their leaders and listen to them, use these leaders to form relationships with the community. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you.Hold public participation to projects that will have direct impact on the community. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.It portrays you as a caring entity from the beginning of the business. Doing this task later in the project may face a lot of rejection which can cost you in the long run.